Questions About SEO
So, you are considering SEO or are doing it currently, but have some serious questions about SEO, and how it works. Go through all of questions and answers and by the end of the post, you’d probably have answers to your queries.
Here are the answers to some of the most frequently asked SEO questions.
How Much Does SEO Cost?
SEO can vary greatly in price depending on who is offering the service. Companies who offer Website Optimization at very low prices usually tend to cut corners, use ‘black-hat’ techniques, or use improper SEO strategies, resulting in penalties, decreases in traffic for unsuspecting business owners.
A good SEO professional will never come cheap. SEO is an investment in YOUR business. If you’re hunting for a discount, you’ll likely be very disappointed.
In Canada, the cost of SEO monthly retainers can range anywhere from $600 to $15,000 CAD per month, but this can vary as to the size and scope of the optimizations needed. It takes constant maintenance over the long-run to see results, and monthly retainers provide just that.
How Long Will It Take To Get Rankings?
The answer isn’t so simple, because the question itself is misguided (no offense). The question is born from an understanding of SEO that was once the reality but no longer is. It typically takes 2-6 months to begin seeing new rankings.
Search engine optimization is a marathon, not a sprint. It takes constant maintenance over the long-run to see results. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes.
Questions About SEO
Are you, or your company considering SEO or are doing it currently?
Website Optimization is more than just an afterthought these days…It is a necessity.
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Why Should I Continue SEO Once I've Gotten Good Rankings?
Getting good search engine rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. It takes constant research, updates, and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
Should I Buy Backlinks?
If you aren’t properly informed about link building, you can easily end up hurting your online presence, or worse, get penalized by Google by buying backlinks for SEO the wrong way. Purchasing links from spammy websites or ‘bad neighborhood’ sites can actually hurt your rankings rather than help.
Search engines are constantly looking out for links like these. Google’s ‘Penguin’ series of algorithm updates is geared primarily towards penalizing sites who obtain links unnaturally through link exchange schemes and purchasing links or have links from spam sites. A recovery from a link penalty is not an easy one and can result in significant traffic losses.
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Are you, or your company considering SEO or are doing it currently?
One thing is for sure! If you don’t start now, it will take longer…so what are you waiting for!
Can You Guarantee My Rankings With SEO?
Ethical SEO Agencies cannot guarantee something they can’t control. Beware of any company that claims they can. If you encounter this claim, don’t even bother being polite. Hang up the phone, or flag the email as spam. The promise may not be for 24 hours, but it will be for a timeframe that’s equally unrealistic. Run quickly in the other direction!
There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature, and to guarantee rankings is considered unethical.
How often do the Search Engines update their algorithm?
Google’s head of Web Spam, Matt Cutts, has been quoted saying that more than 500 updates are made each year. Since the search engines are constantly evolving and changing, it is very important to stay on top of the changes, make constant updates on your end, and only use strategies that are ethical and sustainable.
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If you have any questions that have not been answered here, please feel free to contact me.
